For this project, I worked with tech and marketing agency DEPT® to assist their client eBay Canada on an AI-powered project. I reviewed and edited copy produced by generative AI tool Jasper AI to ensure it aligned with the client’s tone-of-voice and sounded real, human, and conversational.

Brief: To create short, snappy and high-conversion copy for pic ‘n’ mix style email modules as part of eBay’s phased personalization strategy.

This was an international project that involved the creation of localised copy for North American, US and UK markets. The mock-ups below are a small selection of conceptual images that were created by me to showcase the approved copy. All copy includes a combination of my own creative work and AI-generated drafts.