Writing Deliverables

As a copywriter, I craft succinct, engaging product descriptions that play an important role in the online conversion process. My copy brings the client’s products to life at a key point in the consumer’s decision-making process, giving them that final push to ‘add to bag’ and proceed to checkout.

AI Deliverables

As an AI Editor, I help brands adapt AI-generated copy into language that resonates with their customers. This includes proofreading, factchecking and editing. For example, I may make edits such as shifting the copy from passive to active voice, removing hallucinations and amending sentence structure to improve flow.

Although AI has increased the production time and output for many of the freelance projects I’ve worked on, I’ve seen firsthand that it still requires the expertise of an experienced human writer. This collaborative strategy helps retain the natural flow of human speech, creates space for subject-specific jargon, allows for nuance across copy and ultimately maintains trust and loyalty from customers.