Writing Deliverables

As a copywriter, I craft succinct, engaging product descriptions that play an important role in the online conversion process. My copy brings the client’s products to life at a key point in the consumer’s decision-making process, giving them that final push to ‘add to bag’ and proceed to checkout.

AI Deliverables

As an AI Editor, I help brands adapt AI-generated copy into language that resonates with their customers. I do this by meticulously proofreading AI copy to ensure that it reflects the brand’s unique tone of voice. I adjust the language where necessary (for example, by shifting from passive to active voice), I remove any hallucinations (false claims) that the AI may have included and I update the sentence structure to improve flow.

AI has increased the production time and output for many of the freelance projects I’ve worked on. However, AI-generated copy still requires a trained human eye to retain the natural, human feel that consumers expect from the brands they interact with online. The examples shown here read similarly to the ones I wrote without AI above, which is the goal! This is how we continue to build trust and convert one-off shoppers into returning customers.